Developed over the course of years.

Brand’s first foray into frozen breakfast aisle.

Contains 8 grams of whole grains per serving. 

In conjunction with a national sweepstakes. 

Available now at select grocery retailers. 

New bars feature 15 grams of whey and milk protein isolates.
 

Described as first of its kind for market.

New selections include sourdough, brioche and rye flavored varieties.

Available for a limited time.

The baked foods come from Flowers brands, including Nature’s Own, Dave’s Killer Bread, Wonder, Canyon Bakehouse, Tastykake and Mrs. Freshley’s.