The clean label trend, often paired with the short label trend, is a result of the demand for less-processed foods and more transparency.

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Innova: Ingredients take the spotlight
04.25.2024
By Caleb Wilson
Over 60% of consumers say choosing natural foods is the best way to ensure a healthy diet.
Interest in frozen breakfast options picks up
By Caleb Wilson
Consumers also seeking global flavors in frozen aisle.
Flings pastries makes move into retail
By Lisa Munger
High-protein, low sugar product enters Target.

In the Dough – Dedicated to Innovation

03.26.2019

Clean label is a trend that isn’t going away any time soon. Shoppers are reading ingredient lists in an effort to avoid ingredients they don’t understand. As bakers tackle cleaning up their ingredients, Lesaffre can help with ready-made or custom solutions that maintain product quality at the same time.